Nicole Graham started selling sleepsuits with zips that she’d made for her wriggly baby daughter, as she thought other parents might benefit too.
Our campaign helped her company, Ziggle, establish the reputation and marks of trust parents look for before buying products for their baby.
With a tight budget, the campaign focused on gaining awards, advocacy amongst baby bloggers and capitalised on mumpreneur story opportunities.
This approach delivered a regular flow of content from influencers and awards.
Results
The campaign achieved sought after endorsements that drove sales, including front page coverage in the Daily Mail, profile stories in titles including Good Housekeeping and awards from every baby award scheme available.
Healthy Reputations 